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Keep Believing in Yourself

Interview, Photography by Annie Liao

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Woo boss
《Kaldi Coffee》
.Hour: 1000-2300
.Tel: 02-2345-1136
.Add: No. 21, Lane 1, Alley 269, WuXing St.

1. Why did you open this coffee shop?

I wanted to open start my own business after getting an MBA from the U. S. It just so happens that my parents ran a coffee shop, which makes the coffee business a convenient choice.

2. Why here?

I wanted more space under a tight budget, so I chose to open a big store in a small alley.

3. How did you come up with the name?

It was from a famous legend: Coffee was discovered by an Arabian shepherd called Kaldi.

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4. What do you remember the most at this cafe?

Running this business. I was in a financial crisis, and I was too proud to make a loan. It was grit that helped me pull this through.

5. Who do you remember the most at this cafe?

There was a regular costumer who once took me to the hospital for a little check-up. I didn’t know the check-up became something more serious. She gave me a shoulder to cry on when I had otherwise no one to turn to. Up to this point, I still don’t know why she did that, but I truly appreciate it.

6. What's your least favorite question from costumers?

"Why are you not married?" "Why are you opening a coffee shop after getting an MBA?"

7. What's your most memorable cafe?

There was a café in Venice called Florian. It’s a 270-year-old store with a fancy look. There were live bands on the outside. On the inside, they’ve also got cute waiters.

8. What food goes best with coffee?

Freshly-baked French bread.

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9. Any food or beverage recommendation for foreigners?

Our hot house blend.

10. Where is your favorite seat in this cafe?

The table on the right-hand side of the bar. It gives me a sense of security.

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11. What kind of music goes best with coffee?

Vocal Jazz from the 50s and 60s, such as Louis Armstrong.

12. Recommendations for non-coffee drinkers?

Our smoothies, some of which alcoholic.

13. What's your favorite coffee flavor?

I like African beans, especially those from Ethiopia. They have very fruity tastes, just not your usual coffee flavors.

14. When do you drink coffee?

Whenever I’m having a bad day, or at the beginning of my work day. It’s become a ritual.

15. How did you fall for coffee?

Actually, I learned the specifics about coffee only because I wanted to run this business. As I got to know more about coffee, I got more intrigued. Turns out coffee has a cleansing function. It even sharpens your taste bud!

16. What's the link between coffee and personality?

Stubborn people might like Mandheling; Rational people Afircan beans; unrealistic ones can try coffee beans from central America.

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17. What's the style of your store?

I want a family-friendly, chic-looking café with perfect lighting. It’s been difficult under the current circumstances, financially and environmentally.

18. In one sentence, describe your cafe.

Kaldi is a friendly place filled with laughters.

19. In your opinion, what makes Taiwan special?

People. Taiwanese people are too warm-hearted. I fell on the street twice. There was a stranger offering to help me out in each time.

20. What's your favorite place in Taiwan?

I have no comments on that.

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